In fact, in one day, they took 2,000 pre-orders. They raised $400,000 but soon realised that that wasn't enough, so they did the rounds of potential investors with little more than a circuit board in a wooden box.īut the idea was good, and when Fitbit addressed the TechCrunch 50 conference on 9 September 2008, Park and Friedman hoped to get 50 pre-orders, although Eric suspected the actual number would be nearer five. We've updated it with more of Fitbit's recent history The beginningįitbit was founded in early 2007 by James Park and Eric Friedman, who saw the potential for using sensors in small, wearable devices. Update: This article was originally published in 2016. Essential reading: Compare our reviews to find the best Fitbit for you.
But how did it get here? Like all good stories, this one involves triumph, terror and even a little bit of sex.
How Fitbit broke through the wearable tech arms race to become a household name, achieve a $4.1bn IPO in 2015, and what happened next.įitbit's gone from hopeful startup to a tech powerhouse in just a few years. And that could put Fitbit in a precarious position.īut as Fitbit goes through this major change, we’ve taken a look at how it all started. In fact, the deal is still being examined by the Justice Department, so it might not happen at all.
How Google’s ownership will affect the company is truly anyone’s guess. Its buyout by Google means the Fitbit Charge 4 could be the last device from the current order. Fitbit’s launch of the Charge 4 comes at a huge time for the company.
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